Barstool Gametime is Barstool Sports’ video game brand. From 2020-2021 I managed this brand’s content strategy and execution. I created weekly Youtube series, a Snapchat show, original content for Tiktok and Instagram, and more.
I helped grow Barstool Gametime’s accounts by establishing post volume with User Generated Content, and then identifying and executing viral content trends with our in-house talent.
Barstool Gametime on Instagram
Barstool Gametime on Tiktok
Barstool Gametime on Youtube
Some content examples I was responsible for:
Leveraging major Barstool personalities to collaborate with Twitch influencers to play a massively popular game called Among Us.
Spinning a classic game like Guess Who and giving it a Barstool flavor, appealing to Barstool’s core audience and hopping on a viral Youtube trend.
Creating reactionary content to hyper-relevant daily news stories in gaming, like the Dr. Disrespect – Twitch drama.
Creating easily repeatable, controversial graphics to foster community and engagement.